- January 14, 2021
- Posted by: Samira khodaee
- Category: Uncategorized
Why is it important to have a Marketing Calendar for 2021?
Most people think that the implementation of a marketing strategy is the longest part of the process, when it is actually one of the easier steps at the end of the process.
The real work comes before, when you’re setting goals and establishing priorities.The earlier you start planning through every step of the strategy, the less problems you’ll run into down the line.
This year has shown us that unpredictable circumstances require brands to be able to adapt their communication strategies to engage with their target audience.
In order to do that in the best way possible, let’s make sure you’re preparing your marketing strategy for success:
Preparing your marketing strategy
Before you start, ask yourself these questions:
- What do you want to achieve and how can you get there?
- What are your USPs? Why should people buy your products or services?
- What sales promotions can you offer (special deals, freebies, discounts…)?
- What distribution channels are best to achieve your goals?
Keep in mind that a year has so many special dates, holidays, and marketing moments – planning is a must in business and in life!
It is important to decide which promotions (like special deals or key product sales) you want to focus on, and your decision should be based on the goals you established for yourself when you planned your marketing strategy. Focusing on the wrong promotional strategy can easily ruin your KPIs, and nobody wants that!
When thinking about your holiday or special day marketing campaigns, remember to plan out your promotion in different stages:
- Before the actual date: Let your customers know about what’s coming ahead of time and how they can benefit.
- During the day itself: Make your big sales push via email and leverage any social media buzz.
- After the main event: Don’t forget to follow up with those that converted to obtain their feedback on the process or offer additional products or services.
Finding the right marketing channels
Once you have decided what the right marketing strategy is and what kind of sales promotions you’re going to offer, you’ll need to focus on getting your marketing messages to your audience.
For marketing promotions around special dates, like the ones we’ve added on our Marketing Calendar, the best strategy is to go omnichannel. Marketing campaigns around these dates that combine different channels (for example, in-store, online, social media or email marketing) allow you to engage with your audience in a different way and also provide many upselling and cross-selling opportunities.
There is a range of channels for you to leverage, but that doesn’t mean you should try to use them all just to tick those boxes. While something like TikTok might be a bit of a stretch if you’re trying to sell dental implants, there are a few must-haves that will apply to most businesses.
One of those channels is email (yeah, you probably guessed that…). Email continues to be the best marketing channel for ROI, as it allows you to personalize, segment, and optimize your email campaigns with detailed stats. Another big plus is that your marketing messages will stay in your contacts’ inbox for them to use that promo code or find your store’s address when the time comes.
To plan and schedule your email campaigns right on time, let’s have a closer look at 2021 dates to keep in mind.