Amazon Digital Marketing:

Amazon is a multinational company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their success is not an unfamiliar thing to the world, it has achieved numerous milestones in the last 26 years.

Initially, Amazon used to sell books only. Now in 2020, it’s providing numerous services and is among the “top 5 most valuable companies in the world.”

1. Customer’s Review.

Amazon customer review service has been one of the fundamentals of digital marketing services. While browsing the Amazon website a user comes across reviews, before and after the purchase.

Reviewing services are now very common and have been implemented by various websites, amazon has provided a blueprint for the companies that how to implement a model that would efficiently.

A customer can rate, write reviews, and upload a picture of the product as per their experience. Reviews are considered to be very important because while purchasing something online customers can’t touch or test the product before they have made the purchase and the product has been delivered, reviews provide indicators of the quality of the product to the buyer.

Amazon also provides community moderation by encouraging customers to vote with the option “Helpful” on the relevance and utility of the reviews left by other customers and customers can ask a direct question about the product as well.

2. Free Shipping And Discounts.

The free shipping method helps in increasing the customer purchasing limit. Although if it is applicable on order above 1000 rupees, the customer would try to reach that amount by increasing basket size to avoid additional charges. Eventually, it is a very beneficial deal for them.

Amazon provides multiple discounts on various products which is not possible to get in offline stores, hence more customers are driven towards purchasing offline.

3. Communication With The Customer.

Nowadays every e-commerce company notifies customers about their order confirmation, delivery date estimates, shipment, and delivery notification.

However, 15–10 years ago it wasn’t possible to provide such services easily by every company. Most importantly, Amazon has been setting models for other e-commerce companies back then. As an example, in the American customer satisfaction index, amazon got a score of 88. And it was the highest customer score ever for any online or offline services industry.

4. Creative Digital Marketing Campaigns.

Through Digital Marketing Campaigns, a company promotes its product on online platforms. It facilitates them with more sales and increases brand awareness.

In India successful campaigns of Amazon are:




Digital platforms that are used for Digital Marketing campaigns are Email, Social media, Google Adwords, etc.

5. Innovation And Technology

Amazon has achieved various milestones in the world of technologies and eventually making its lead in the Digital Marketing world. Using Machine learning, Artificial Intelligence, and Computer vision.

Some examples are stated below:

Amazon Go: It is a new kind of store with no checkout and no line. It uses the “Just Walk Out” technique. Using the app, customers can enter the store, take the product they want. It will automatically add to the virtual cart, so, they can just walk out of the store.

Amazon achieved the vision by Deep Learning Algorithms, Computer vision, and sensor fusion.

Amazon Prime: It is a paid yearly subscription that provides fast and free shipping as compared to normal Amazon service and also provides accessibility of unlimited streaming of TV shows and movies.

Alexa: Alexa is Amazon’s voice responding virtual assistant. Just like Siri is for Apple, Google Assistant for Google.


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